user-generated content

Beauty Women-Generated Content Helped Drive Olay's Campaign For Valentine’s Day In China

The skincare brand tapped into user-generated content to deliver a campaign of love and self-acceptance to women in the form of three films

Shopper Education & Assistance Retailers Are Mining User-Generated Content To Redefine Shopper Engagement And Drive Sales

As catering to consumers and engaging their input becomes increasingly important for brands, retailers like Rebecca Minkoff and Harvey Nichols are replacing company-fed messages with content created with consumer input and livestreaming services to connect with shoppers and boost business