valentine's day

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Brand Activation & Immersion Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Consumer Goods PSFK Launches The Occasion-Based Marketing Debrief

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Retail Pop-Up Shop Sends A Message About Unhealthy Relationships

The One Love Foundation set up a pop-up shop with Valentine's gifts that showed what unhealthy love can look like

Advertising Domino's Dom Juan Helped U.K. Tinder Users Pick Up Valentine's Dates

By swiping right on Dom Juan, users got a string of cheesy pick-up lines to try on Valentine's Day

Cafe & Restaurant KFC Shares The Love With Fried Chicken-Scented Valentines

KFC is giving out free scratch-n-sniff Valentine's Day cards, complete with food puns and the scent of fried chicken

Advertising Doritos Australia Creates Two-Person Sweater Spoof For Valentine's Day

Nothing says love like an Instagram-friendly oversized sweater and some flavored chips

Fashion & Apparel Tiffany's Campaign Lets Shoppers Declare Everlasting Love With Tattoos

The jewelry retailer is promoting Valentine's Day shopping with an interactive tattoo design tool

Food & Beverage Burger King Gets Mildly Risqué With An Adult-Themed Meal

To celebrate Valentine's Day, Burger King took a more mature route to surprise their customers

Entertainment Netflix "Cheater" Test Lets You Know When Your Partner Is Streaming Without You

The platform developed a campaign to see how many people have watched a shared show without their significant other, even when they promise not to

Food & Beverage Burger King Celebrates Valentine's Day With A Cup Made For Sharing

The fast food company created a cup with a lid that includes holes for two straws instead of just one as a promotion for the holiday

Home Carve Your Love Proclamations onto Google Street View

Mark personal romantic locations in your relationship on this platform

Design These Color-Changing Flowers Make Rose Bouquets Look Boring

A pop-up shop by Bompas & Parr offers chameleon blooms for Valentine's Day