Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access
From PSFK's Loyalty Debrief, here are three examples of how contemporary retailers are leveraging members-only access to develop stronger bonds with customers and fans
Our latest report explores the shift from points schemes to brand passports
Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience
The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker
Alexis Bittar's gold-plated VW camper is making the rounds at this year's Coachella festival with a capsule collection of jewelry
Sneaker brand Vans is using a new machine that can produce completely customized shoes in a flash
Vans and truth collaborate on a youth non-smoking campaign
Skate brand launches Vans Custom Culture, a competition that promotes creativity amongst the youth via inspired kicks
Vans has taken over the Old Vic Tunnels at London Waterloo, converting them into an indoor skate park and arts venue
A capsule collection with the ASPCA spreads awareness of animal abuse.
Pop-up gallery houses the installation that mapped riders moves and made them into three-dimensional objects.
The sneaker brand incorporates its history and tradition into new designs, creating a new look from the classic leather Cuerpo.