vehicles

Analysis Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Automotive Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Features How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Brand Activation & Immersion How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Loyalty & Membership How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Post Purchase Service & Support How Auto Retailers Like Volvo Are Making Driving More Accessible With All-Inclusive Subscriptions

From PSFK's Automotive CX Debrief, these three car retailers are giving their customers purchase flexibility with subscription services

Delivery & Logistics How Brands Like Ford Are Bringing The Car Dealership Experience Online

Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Merchandising & Curation Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Shopper Education & Assistance Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Retail Robot Valets Can Park Travelers' Cars At Lyon Airport

Stanley Robotics is reinventing parking at France's Lyon Saint Exupéry airport, offering customers a lower-cost option and using parking spaces more efficiently

Home Mitsubishi Drivers Can Power Their Car And Home Via Solar Platform

The Dendo Drive House system allows for owners to power multiple vehicles and their home via the sun's energy, enabling flexible, sustainable and economic power for all

Automotive Volvo Polestar Enables Completely Mobile Purchase-To-Entry Customer Journey

The Polestar Explore app caters to mobile-savvy millennials likely to be interested in Volvo's electric vehicle line, enabling a complete end-to-end digital cx from mobile car buying to keyless entry