venture capital

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Analysis How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Automotive Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Beauty For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Design PSFK Retail Conference Preview: How A Venture Capital Firm Helps Brands Like Macerich Corner The Market On Next-Gen Omnichannel Retail

Ahead of speaking at PSFK's Future of Retail 2019 Conference on January 16, Fifth Wall partner Natalie Bruss shares insight from the firm's unique vantage point as the connective tissue between real estate companies and digitally native vertical brands

Brand Activation & Immersion Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

Health Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Banks, Insurance & Financial Services Volvo's VC Fund Sets Up The Brand To Invest In Its Own Future

The auto maker announced that it will begin investing in tech startups that will help it thrive in an electric and autonomous future

Delivery & Logistics Interview: Translating Ideas In International Retail To Domestic Innovation

Zia Daniell Wigder of Shoptalk spotlights retail innovations from Europe and Asia that U.S. retailers should study

Fashion & Apparel Interview: DTC Pioneer Outlier Looks Back On Ten Years Of Menswear Innovation

Known for its use of innovative performance materials and online-only retail model, Outlier shares insights into paving a path for many direct-to-consumer apparel brands to come

Loyalty & Membership San Francisco Activists See Irony In Yass, A Queer Startup Backed By Tech Wealth

A new startup is raising eyebrows over its links to Peter Thiel and its decision to open in a rapidly gentrifying neighborhood

Retail Harnessing The Power Of The Crowd For A Social Online Learning Platform

A series B round of funding bets big on this rapidly growing edtech disruptor

Fitness & Sport Microsoft And Green Bay Packers Have Launched A Digital Innovation Hub

TitletownTech aims to boost economic expansion in Wisconsin

Syndicated Is Big Tech Squeezing Out Startup Competition?

Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their power