Ross is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media. Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU.
“It behooves brands to not have a one-way kind of messaging. They have to open up a two-way conversation to engage consumers with content.”
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor