Inspired by Jane Fonda workouts of the '80s, Obé fitness is harking back to millennial consumers' childhoods with retro aesthetics and themes for its on-demand subscription class program
The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors
James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways
Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience
The retailer's PINK line hopes to build brand engagement by redesigning its app loyalty program, offering members additional perks like exclusive discounts, sneak peaks and college merchandise, in addition to hosting events like pop-ups
Carnival Cruise Line is taking the pop-up retail experience out on the high seas with its new Fun Shops, letting guests partake in exclusive, interactive experiences from brands like Victorias's Secret
Text-based communication between retailer and customer includes branded emojis, user photos and multiple shades of pink
Shapeways leverages its experience to help create an intricate piece of underwear inspired by snowflakes.
Study finds that social presence varies by platform; 97% of the top 250 Internet retailers are on Facebook while only 61% are on Pinterest.
IKEA, Staples, Victoria's Secret and more join Savvy, which notifies users when items are reduced.
Adam Aleksander is a set designer who conjures up dreamscapes to reel us in, re-ignite our jaded states and throw us back out the door, brushing stardust off our shoulders.