Victoria's Secret

Brand Activation & Immersion Obé Boutique Fitness Brings Livestream Workouts To Subscribers' Living Rooms

Inspired by Jane Fonda workouts of the '80s, Obé fitness is harking back to millennial consumers' childhoods with retro aesthetics and themes for its on-demand subscription class program

Fashion & Apparel Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Features Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways

Interview PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Loyalty & Membership Victoria’s Secret Rewards Program Offers Members Exclusive Merchandise And Events

The retailer's PINK line hopes to build brand engagement by redesigning its app loyalty program, offering members additional perks like exclusive discounts, sneak peaks and college merchandise, in addition to hosting events like pop-ups

Merchandising & Curation Carnival Offers Guests Immersive Branded Shops And Experiences

Carnival Cruise Line is taking the pop-up retail experience out on the high seas with its new Fun Shops, letting guests partake in exclusive, interactive experiences from brands like Victorias's Secret

Retail Victoria’s Secret Chatting App Ensures Instantaneous Customer Satisfaction

Text-based communication between retailer and customer includes branded emojis, user photos and multiple shades of pink

Advertising PSFK's Top Five Stories Of The Week

A homeless man transforms into a GQ model and Victoria's Secret debuts 3D printed underwear.

Design 3D-Printed Lingerie Makes Its Debut On The Victoria’s Secret Runway [Video]

Shapeways leverages its experience to help create an intricate piece of underwear inspired by snowflakes.

Technology 18 Stories You Need To Know Today

Uber offers free rides on Election Day, Instagram launches web profiles & Apple sells 3 million iPads in 3 days.... Links to start your day with.

Advertising Infographic: Who Are The Most Social Retailers? [Headlines]

Study finds that social presence varies by platform; 97% of the top 250 Internet retailers are on Facebook while only 61% are on Pinterest.

Retail Retailers Support App That Saves Shoppers Money By Tracking Prices And Sales

IKEA, Staples, Victoria's Secret and more join Savvy, which notifies users when items are reduced.

Advertising Victoria's Secret Wings On Broadway (Pics)

The lingerie maker gives New Yorkers the chance to be a model for a moment with a unique ad campaign.

Design The World of Experiential Designer Adam Aleksander

Adam Aleksander is a set designer who conjures up dreamscapes to reel us in, re-ignite our jaded states and throw us back out the door, brushing stardust off our shoulders.