video games

Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Analysis How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Features How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Loyalty & Membership Xbox's Subscription Service Offers Gamers Discounts And Financing Options

With this limited time offer, Microsoft is making it easier for gamers to finance their console and game purchasing

Children Nickelodeon To Offer Viewers Virtual And Augmented Reality Series

Called Meet the Voxels, the show was created in a gaming engine and will feature a family of video-game characters

Gaming & Play Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched Fb.gg, a centralized location for watching gamers' livestreams

Retail Jurassic World AR Game Drives Players Into Walmart And AMC Locations

An immersive mobile game based on the new Jurassic World movie gives users points for visiting certain businesses, using Google Maps' latest interface to let players find virtual dinosaurs as well as battle other gamers in real time

Hotels, Hospitality & Travel Tricked-Out Hotel Room Is A Gamer's Paradise

Dell's Alienware gaming division designed a room for Hilton that will appeal to a very specific customer

Children Nintendo's New Coding Interface Enables Future Programmers

Nintendo Labo's Toy-Con Garage makes programming simple and fun for kids (and kids at heart)

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Gaming & Play How Blizzard Entertainment Is Growing eSports Fandom At The Local Level

The newly established Overwatch League lets players organize and connect with competitive gamers in their area

Banks, Insurance & Financial Services Service Teaches Gamers How To Save Money

Blast is a tool that integrates with video games to help players build up 'micro-savings' through in-game achievements like beating a level or climbing a leaderboard

Advertising The London Philharmonic Is Partnering With Playstation For A Video Game Concert

The performance will feature music from PlayStation games including The Last of Us and Horizon Zero Dawn