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Analysis How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Automotive How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Beauty Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Delivery & Logistics Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Brand Activation & Immersion Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Merchandising & Curation 3den At Hudson Yards Offers Urbanites Pay-Per-Use Respite

The pay-as-you-use spot is a tech-infused, meditative sanctuary where 9-to-5er's can work, shower, nap and more

Advertising Macy's Multichannel Spring Campaign Offers Personal Shopping & Styling Services

The big-box retailer's 'Find More' campaign marshals online and in-store content, curation and personal shopping assistance in conjunction with an overall message about finding individuality through fashion

Fashion & Apparel How Brands Like Eloquii Use Technology To Upgrade Customer-Employee Interactions

Leading retailers are equipping store associates with technology-based assistance like facial recognition and AI to digitally enhance the brick-and-mortar service experience

Features How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service

Hotels, Hospitality & Travel Personal Concierge Platform Offers Travelers On-Demand Mobile Agent

Elves is a chat-based mobile platform that combines human assistance with AI to enable round-the-clock travel assistance, from booking flights to arranging for airport pick-up

Food & Beverage Apricart Personalizes And Streamlines The Grocery Shopping Experience

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

Retail Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Loyalty & Membership Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Packaging & Product Engagement How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options