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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Ron Faris is the General Manager of Nike’s NYC Digital Studio and SNKRS app. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited. Now he heads up Nike’s first digital product, design and tech studio in downtown NYC that creates experiences for Nike’s passionate Sneakerhead community. Until recently, the hunt for exclusive kicks was often hijacked by scammers who would use bots to crawl webpages or pay other people to wait in line. To combat this, Ron’s team developed the Nike SNKRS app complete with a SNKRS Cam that prompts users to find images or photos in the wild, and then utilizes augmented reality to unlock a purchasing window.

Expert

Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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