virtual

Advertising GIPHY's VR Experience Encourages Creators To Connect And Invent Together

As GIPHY's Director of Design recounts to PSFK, the platform intends for its 3D features to serve as a user-generated community hub for GIF and VR enthusiasts alike, empowering creators to design and explore in more interactive and immersive ways than before

Design Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Automotive Campaign Pits Professional Drivers Against Their Virtual Selves

Castrol has launched a new campaign that uses AR to create avatars to race against

Retail IKEA's Virtual Kitchen Offers Supreme Customization

In a partnership with HTC Vive, the home furnishing brand is striking out into VR

Technology The Mobile VR Headset Your Hands Have Been Waiting For

Fit it in your pocket for the on-the-go virtual reality experiences you've been missing

Editors Pick 5 Tools That Use Touch to Bridge the Gap Between Virtual and Physical Worlds

PSFK explores the touch-enabled world making an increased appearance across retail, travel and hospitality

Home Manipulate Your Surroundings Using Only Your Phone

Make everyday objects, like lamps and cars, do your bidding

Work The Multi-Sensory Impact of 3D Sound in Virtual Reality [CES 2016]

Accurate and realistic 3D sound in VR is vital to shaping experiences #CES2016

Innovation 5 Automation and Lifestyle Changes Powering Closed-Loop Communities

PSFK looks at major changes in tech influencing how we experience basic infrastructure in our homes, offices and cities

Luxury Visit Faraway Lands in a Virtual Reality Photo Gallery

Yahoo! recently announced a virtual reality Flickr app that could lead to more changes in the photo sharing world

Gaming & Play Soccer Fans Cheer For Their Team At Home With Real-Time App [Video]

Tunisian football club receives support from virtual attendees to boost players' spirits.

Advertising A Closer Look At The Virtual Grocery Display Trend [My Ideal City]

Virtual retail spaces have the potential to repurpose transitional urban spaces for entirely new uses.

Design Music Video Graphics React Live To Singer's Voice

British artist, Jamie Lidell features eye-catching gadgetry in the video for his upcoming single.

Gaming & Play Learning By Doing - A Future Of Work Trend

A collaborative, startup mentality is being adopted by workers and organizations that allows for new ways to learn.