virtual assistant

Analysis How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement

From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Hotels, Hospitality & Travel Digital Travel Concierge Targets Millennials With Exclusive Experience And Mobile Support

Travel a la Carte is an all-in-one travel booking platform that caters specifically to millennial needs with personalized opportunities and 24/7 mobile assistance

Brand Activation & Immersion Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Fashion & Apparel How Brands Like Nike Use Mobile Apps To Improve The Store Experience

Retailers are deploying AR and chat-based mobile apps to guide and assist shoppers as they navigate the physical store

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Beauty CoverGirl Flagship Store Enables AR Product Discovery And Personalization

The P&G cosmetics brand's NYC store will utilize technology like AR and AI to offer customers next-gen experiential shopping and discovery, including a virtual greeter and digital try-on stations that save shoppers time and mess

Retail Holiday Shoppers Can Use Saks' Facebook Chatbot To Find The Perfect Gift

Integrated into the luxury retailer's Facebook Messenger page, the AI chatbot is designed to target younger, mobile savvy consumers, hoping to translate their online time into sales

Automotive Roomba Lets Owners Give Voice Commands Using Google Assistant

Google is helping equip the latest vacuum device from iRobot with a camera and odometer permitting optimal spacial awareness and customizable functions as well as integrating Google Assistant

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Shopper Education & Assistance Travelers Can Book Flights And Hotels By Texting A Virtual Assistant

Mezi, an American Express-owned service, helps save business travelers precious time by fielding questions through a messaging-style interface

Banks, Insurance & Financial Services How One-To-One Service Is Improving The Digital Retail Experience

From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world

Post Purchase Service & Support Shopify App Streamlines Communications For Its Merchants

Shopify Ping is available for free for all markets, and houses apps like Facebook Messenger and Chatkit under one digital roof, ultimately helping merchants more efficiently connect with their consumers