Virtual Commerce

Beauty Instagram Lets Consumers Shop In-Feed From Curated @Shop Account

Instagram's own @shop page will let consumers click to buy directly and without leaving the feed thanks to its Checkout feature

Fashion & Apparel Top Instagram Influencers Can Integrate Checkout Feature For Simplified Shopping

Introduced earlier this year for brands, the platform's Checkout feature can now be integrated into top influencer accounts like Gigi Hadid's or GQ's, letting followers easily shop their posts

Consumer Goods Walmart Expands In-Store Tech To Assist Employees With Menial Tasks

The big box retailer is rolling out robots and other tech to help employees with repetitive jobs like cleaning floors and sorting inventory, leaving more time for customer assistance

Brand Activation & Immersion Social Retail Platform Lets Fans Shop Live With Influencers

Mobile ecommerce app Dote recently launched a 'Shopping Party" feature, livestream interactive videos aimed at recreating the experience of shopping with friends where viewers can watch influencers browse apparel

Entertainment VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Merchandising & Curation Sally Beauty Enables Social Commerce With Shoppable Instagram And Mobile App

The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers

Retail Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Automotive UPS Online Fulfillment Solution Helps Small Businesses Process Orders Faster

The eFullfillment systems helps smaller retailers by combining the fast shipping consumers demand with scalable inventory management, storing products and delivering them reliably

Luxury Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Shopper Education & Assistance CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Fitness & Sport Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Transactions & Payments StockX Ecommerce IPO Lets Customers Decide Price For Shoe Drop

StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price

Store Experience & Design Ulta's Digital In-Store Suite Allows Shoppers Personalized, Mess-Free Product Trial

The beauty retailer collaborates with YouCam Makeup developers to bring digital testing suites to its stores, using AI and AR to further merge physical, digital and emotional consumer experiences that cater to today's online-offline fluid shoppers