Virtual Commerce

Fashion & Apparel Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Brand Activation & Immersion Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Merchandising & Curation StockX Ecommerce IPO Lets Customers Decide Price For Shoe Drop

StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price

Retail Ulta's Digital In-Store Suite Allows Shoppers Personalized, Mess-Free Product Trial

The beauty retailer collaborates with YouCam Makeup developers to bring digital testing suites to its stores, using AI and AR to further merge physical, digital and emotional consumer experiences that cater to today's online-offline fluid shoppers

Luxury JD's Ecommerce Platform Connects Luxury Brands With Consumers In China

Toplife is a shopping platform that connects customers in China with premium brands from around the world, helping various retailers directly transact with the powerful purchasing demographic

Shopper Education & Assistance NYRIW Preview: How A DTC Hair Care Co Is Disrupting Big Beauty With Hyper-Personalization

Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers

Cafe & Restaurant Starbucks And Alibaba Team Up To Enable A One-Touch Virtual Store

The two leading brands partnered to enable a seamless, all-in-one service integration across the Starbucks app and mobile apps within Alibaba's OS for the coffee chain's China outpost

Technology NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Automotive Interview: The Automotive-Fueled Retail Trends Poised To Reshape The Consumer Experience In 2019

KPMG industrial manufacturing expert discusses how bots, autonomous deliveries and 'must-go' experiences will start to reshape the shopping landscape this year

Food & Beverage PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Design Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations

Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital integrations for brick-and-mortar retailers, removing friction from the customer experience to foster efficient and enjoyable shopping

Delivery & Logistics Consumers In Japan Can Directly Shop Walmart's Ecomm Site In Collaboration With Rakuten

The two retailers partnered to open the first Walmart ecommerce store in Japan, enabling online shopping and delivery of Walmart's U.S. products directly to Japanese consumers

Hotels, Hospitality & Travel Alibaba's 'Future Hotel' Provides Robot Assistants To Accommodate Guests

Alibaba Group's futuristic hotel in Hangzhou city will feature robot staff, voice-command hubs and face scanners that replace check-in, enabling a highly efficient infrastructure that cuts down human labor by 50%