m ss ng p eces (pronounced "Missing Pieces") is a new-wave production and entertainment company that crafts immersive marketing content, which sits at the intersection of storytelling, art, and technology.
“Mount Sinai has been incubating a program called Lab100 that aims to reinvent the health checkup. The idea is to incorporate the latest consumer technologies, like virtual reality and 3-D body scanners, while maintaining a close relationship between the patient and their practitioner.”
“There’s a concept in food that ‘everything is not what it seems’ and chefs have been embracing that to upset—in a good way—the consumer’s expectations. With AR & VR you can do that on a much grander scale.”
“Advertising formats that are useful to consumers—I think there needs to be a lot more innovation on that front. The good news is with the advent of augmented reality, virtual reality, machine learning and those things, I think there’s a potential to make that happen.”
Marc Pritchard. Chief Brand Officer, Procter & Gamble