Virtual Reality

Brand Activation & Immersion Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Beauty Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Gaming & Play Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Fashion & Apparel Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Hotels, Hospitality & Travel Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Merchandising & Curation How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers

Cafe & Restaurant Dave And Busters Offers Gamers A Virtual Reality Arcade Experience

The game is based on the movie Jurassic Park: Fallen Kingdom and is one element of the brand's plan, alongside an enhanced, vegan-friendly menu and food kiosks, targeted at fighting falling business

Consumer Goods Walmart Invests In Better Customer Service With VR Training For All U.S. Employees

The decreasing cost of VR headsets is allowing the retailer to introduce the training in all of its stores, hoping to optimize worker education as well as provide better customer service

Advertising GIPHY's VR Experience Encourages Creators To Connect And Invent Together

As GIPHY's Director of Design recounts to PSFK, the platform intends for its 3D features to serve as a user-generated community hub for GIF and VR enthusiasts alike, empowering creators to design and explore in more interactive and immersive ways than before

Food & Beverage How Brands Are Enabling Anywhere Purchasing With Virtual Reality

To meet modern consumer demand to have it all anytime, anywhere, brands are turning to virtual reality-enabled interfaces like mobile apps to upscale convenience and augment product information

Retail How Companies Are Using Immersive Education To Train Employees

From mobile-app onboarding to VR escape-room training experiences, major corporations worldwide are turning to the latest interactive and engaging technologies to better prepare their employees for their new jobs

Customer Experience Journey Walmart Files VR Patent For At-Home Shopping, But How Do Consumers Feel?

The retailer is ramping up its push toward more tech-centric shopping with a 3D virtual showroom, but consumer uncertainty regarding the effectiveness of virtual reality tools remains

Health Mount Sinai Uses VR And Body Scanning To Provide Patients Comprehensive Annual Visit

The Lab100 program infuses the latest healthcare technology with patient-focused attention that takes roughly 90 minutes to complete, streamlining the checkup process by delivering immediate results