Virtual Stores & eCommerce

Brand Activation & Immersion Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Case Study Marriott Helps Its Customers Pursue Wellness Goals With New App Experience

TakeCare Level 30 is a new program from the hotel chain that allows members to partner up and compete in group challenges to improve wellbeing and drive brand loyalty around Marriott's wellness culture

Fashion & Apparel ThirdLove Presents Personalized Fittings At First Physical Store

The women's intimate apparel brand's just launched its first physical store, and PSFK spoke to the co-founder to understand how it is designed around personalizing the fitting room experience

Consumer Goods Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Analysis Why Beauty Mainstays Like L'Oréal Are Enabling Online Consultations

Catering to today's digital-first audience with on-demand expectations, leading cosmetics and skincare brands are providing instant help with these digital appointments