virtual world

Brand Activation & Immersion Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Advertising GIPHY's VR Experience Encourages Creators To Connect And Invent Together

As GIPHY's Director of Design recounts to PSFK, the platform intends for its 3D features to serve as a user-generated community hub for GIF and VR enthusiasts alike, empowering creators to design and explore in more interactive and immersive ways than before

Banks, Insurance & Financial Services How One-To-One Service Is Improving The Digital Retail Experience

From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world

Shopper Education & Assistance Facebook’s Head Of Retail Outlines Three Innovations Reshaping The Shopper Experience

Eva Press, Facebook's group lead for retail, CPG and healthcare, shares with PSFK how omnichannel shopping is giving way to omni-experience retailing, as merchants tap AR, video and conversational commerce to meet new consumer demands

Entertainment Interview: Second Life's Creator On How Virtual Reality Can Help Foster Genuine Connection

In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also genuinely connect, harboring the potential to improve how people and communities around the world relate to one another

Features How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

Gaming & Play Gamers Earn Virtual Rewards With Blockchain Loyalty Program

Players collect cryptocurrency called Buff Coins that can be exchanged for prizes from various brands, allowing users a richer virtual community and experience based around a decentralized platform

Retail How Two Companies Are Using VR To Pioneer Virtual Socialization

High Fidelity and TheWaveVR are two brands that specialize in providing people with virtual ways to share and enjoy music, dancing and more

Work VR Program Immerses Researchers In Data Visualizations

Virtualitics launched a new tool that encourages a more interactive analysis of data using 3D visualization

Gen Z PSFK Launches The Forecast Z Report

Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Syndicated Why We Should Double Down On Being Human

Virtual reality visionary Jaron Lanier recounts his unusual childhood and calls for a re-evaluation of our ties with the digital environment

Advertising Snapchat Unveils A New Type Of Lens For Stranger Things

The new interactive lens places a person in the world of Netflix's original series Stranger Things

Design This Startup Is Teaching Kids To Code With IoT Technology

U.K.-based SAM LABS wants to teach your child to code in biology class

Children The Importance Of Unplugging In A World Of Connected Toys

DFRobot's CEO Ricky Ye discusses how children must continue to learn and play with products that teach skills of both the physical and virtual world