vision

Fashion & Apparel Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Brand Activation & Immersion Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Packaging & Product Engagement Snapchat's Updated Spectacles Offer Wearers Polarized And Prescription Options

The social platform's latest Spectacle model aims to offer wearers both functionality and style, incorporating new design features to enhance the user experience of capturing and sharing images

Store Experience & Design NYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City

Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple

Home Behr's Pop-Up Store Offers Visitors Shoppable Moments Courtesy Of Home Depot

The paint brand's pop-up store allowed visitors to see 'colors in action,' offering the opportunity to consult with on-site experts and buy instantly on iPads, all while celebrating its color of the year

Delivery & Logistics Contact Lens Subscription Service Offers Customers Patented Formula And In-House Opticians

The startup, called Waldo, recently expanded into the United States and intends to compete with existing players like Acuvue by including features like free shipping and personalized service that increase its customer value

Food & Beverage Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Post Purchase Service & Support Apple Photo Sessions Train Customers On How To Take Better iPhone Photos

Workshops in photography, design and music are coming to U.K. Apple stores, encouraging customers to take full advantage of their Apple products' capabilities

Design Zoetrope Windows Make Hyperloop Transportation More Scenic

The optical illusion could make some reluctant travelers more comfortable with tube-system commutes

Advertising Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Hotels, Hospitality & Travel HotelTonight App Gives Guests The Option To Purchase The Products In Their Room

This reimagined hotel room made for dreaming is like sleeping in an abstract art painting, and takes niche, boutique hotels to the next level

Automotive Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired

Advertising The Whitney's Snapchat Lens Makes You The New "American Gothic"

Museum visitors can substitute their faces for those of the painting's original farm couple with a promotional Snapchat lens

Delivery & Logistics Stock Image Co Reflects The New Reality

BRWN seeks to change ad industry's use of white people as a default choice