Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand
Sagmeister & Walsh use "Sacred Geometry" to give unified meaning to a collection of 30,000 items.
To celebrate the brand’s 140th birthday, it is challenging designers to create an iconic bottle of the future.
A look at the price tag of some famous logo redesigns- including the recent Microsoft change- begs the question, what's the value of a logo?
Students create a series of posters that capture the essence of trademark design in a class hosted by Chermayeff & Geismar.