visual impairment

Retail Alibaba Marshals AI To Help Visually Impaired Customers Shop Online

The Chinese retail giant is offering a screen-reading program on its Taobao platform that can scan visuals and translate them into audio to better convey image-based information to blind or impaired-vision customers

Grocery, Convenience & Supermarket Wegmans Provides Visually Impaired Customers With An In-Store Guide

The retailer's free application uses a combination of GPS, a live stream and a remote agent to help low-vision shoppers shop confidently

Food & Beverage Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Automotive Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired

Design Inclusive Typeface Combines Braille With The Visual Alphabet

Braille Neue allows sighted and non-sighted people to read the same typeface, doing away with the need for multiple iterations of the same information

Advertising Prague's National Gallery Introduces A Tactile VR Experience For The Blind

Using haptic virtual reality gloves, visitors with visual impairments can perceive iconic sculptures through touch

Technology Apple's New Emoji Designs Represent People With Disabilities

Apple proposed 13 new emojis to represent the experiences of people with disabilities, including a guide dog, prosthetic limbs and a person in a wheelchair

Voice Service Reads Breaking News Stories To People Out Loud

BrailleVoice uses a touch-tone interface to make the daily news from several top media outlets more accessible to the visually impaired

Fashion & Apparel Tactile Clothing Helps The Visually Impaired Choose Outfits

The pieces from Balini Naidoo are made to make dressing up easier for the blind

Technology Microsoft Soundscape Helps Creates 3D Maps For The Visually Impaired

The program uses sound to enable those with impaired vision to better understand and explore their locations

Entertainment Microsoft Research Developed VR For Visually Impaired People

Researchers have developed a device that makes virtual spaces accessible to the visually impaired

Advertising Toyota Shows Viewers What It's Like To Ski With Only 3% Of Your Vision

The auto brand emphasizes its mobility mission with an Instagram account that shows viewers what a Paralympic athlete sees

Gaming & Play Classic Card Game Uno Has Been Redesigned For Color-Blind People

Mattel has redesigned the card game so that it is easier for people with visual impairments to play

Brand Activation & Immersion Warby Parker CEO: Creating A Brand Experience Around The Solar Eclipse

Warby Parker offered experiences to help everyone participate in the extraordinary astronomical event