Vitamin

Analysis Interview: How Telemedicine Platform Rory Is Extending Digital, On-Demand Care To Menopausal Women

Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

Food & Beverage GNC Is Plotting A Revival With 'Customized' Wellness Solutions — But Will It Work? Experts Weigh In

Analysts unpack the challenges and opportunities for the vitamin retailer as it launches a new experiential store, complete with dietitians and a smoothie lab

Features Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Delivery & Logistics Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

Beauty Interview: How A Sustainable Beauty Brand Upcycles Fruit Waste

Terence Chung, scientist and founder of Fruu, discusses repurposing food waste to make sustainable, organic beauty products accessible to younger consumers

Health Personalized Vitamin Mixes Are Based On Your DNA

Nutrigene is using data from 23andMe genetic testing to help craft unique liquid nutrient elixirs for customers

Retail Wellness Brand Makes A Game Out Of Taking Your Daily Vitamins

The Care/of app lets customers order individualized vitamin packs, set reminders, track progress and earn rewards by taking them daily

Technology This At-Home Blood Test Is Trying To Open The Floodgates To The Coveted 'Quantified Self'

Thriva is a home blood test that lets people track a range of internal blood markers associated with good or bad health

Design A Ring That Tracks Your Daily Vitamin D Consumption

The e-Senses calculates how much sunlight the wearer has absorbed throughout the day and recommends ways to avoid sunburn

Beauty When One Beauty Regimen Doesn’t Fit All

In PSFK's Beauty Debrief, we spoke to HUM Nutrition’s CEO Walter Faulstroh about helping people find their perfect beauty match

Luxury This Brand Is Giving Health Supplements A Luxury Makeover

The Nue Co. is trying to stay away from the classic approach to supplements and offers a refreshing take on wellness

Health How AI And The Internet Of Things Are Transforming The Doctor's Office

Forward is a startup looking to redefine how people interact with their healthcare providers