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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Areas affected by deadly Hurricane Irma are only just beginning the process of recovery, but Atlanta-based ad agency 22squared has found a creative way to make use of what was destroyed by the storm to help inspire optimism. The company, which has offices in Tampa, has been salvaging pieces of broken billboards from the storm […]

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How do you make education enticing to kids and how do you make it fun and easy to fund additional programs for under-privileged youth ? Gerald Richards answers this question and more at PSFK SF 2011.

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