In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

As detailed in PSFK's Future of Retail 2019 report, here's how eyewear company Warby Parker is reimagining the consumer experience, driving sales and remaining a top DTC brand by owning all elements of the retail life cycle

This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Stripe's newest offering, Terminal, lets web-based retailers create a more holistic transaction experience across multiple platforms, helping optimize their omnichannel retail strategy

The disruptive eyewear brand is testing the waters for a children's collection, starting in New York City retail stores

Warby Parker added a new feature to its mobile app for Apple users to optimize the facial mapping capabilities of the iPhone X

Warby Parker offered experiences to help everyone participate in the extraordinary astronomical event

The eyewear brand is developing an app that will determine if there have been any changes in your prescription before ordering a new pair of glasses

PSFK’s Future of Work Report explores the key business strategies any company can implement

Former Warby Parker execs aim to change the suitcase market

Commodity delivers trial-sized perfumes to your door—smell like rain, moss or whiskey?

A glimpse into some of the most innovative retail spaces in SoHo, from Warby Parker to Makerbot to Birchbox