Wayfair

Analysis Wayfair, Alibaba And CVS Marshal Pay-For-Premium Options To Engage Their Most Loyal Customers

From PSFK's Loyalty Debrief, here's how three brands are leveraging data from their most involved customers in order to ensure rewards programs remain relevant and compelling

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Brand Activation & Immersion Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Home Wayfair Sale Shoppers Can Watch Live-Streamed Furniture Reviews

The digital-native home goods retailer's second annual spring sale offers customers live video content and an extended duration

Delivery & Logistics Wayfair Store Offers Shoppers Seamless Online-Offline Hybrid Experience

The DTC and digital-native furniture brand popular among millennials is slated to debut its first permanent physical outpost in the fall of 2019, providing customers with a fully connected experience inspired by its ecommerce flagship

Merchandising & Curation Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

Features Interview: Casaza's President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV's Property Brothers)

This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts

Beauty How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Automotive How Brands Like Volvo Add Meaningful Value To Customers' Lives

Top retailers like Volvo and Alibaba are fostering loyalty by offering services that make them invaluable parts of their customers' lives, launching programs like memberships offering exclusive experiences, rewards and support

Loyalty & Membership Wayfair's Loyalty Program Provides Members Next-Day Furniture Delivery

Aiming to drive engagement with its primarily online presence, the home wares retailer is launching its own loyalty program with perks like no-minimum free shipping and affiliate benefits

Packaging & Product Engagement Home E-Tailor's Holiday Popups Provide Shoppers Expert Advice

The digitally native retailer is going physical with popup locations where customers can try out its products, consult with design experts and even visit a 'How-To' station for demonstrations

Post Purchase Service & Support Furniture Startup Lets Consumers Of All Budgets Customize Their Purchases

The Inside, created by designer Christiane Lemieux, allows shoppers to design and order affordable furniture that is shipped within a 3-week time frame, making fast and bespoke furniture a reality

Shopper Education & Assistance Online Wayfair Shoppers Can Imagine Furniture In Their Home In 3D

The furniture retailer is enabling improved online home goods shopping through its implementation of a spatial-computing browser, letting shoppers point and click to trial items