weather

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Entertainment FedEx Is Adding Music To Package Tracking

The delivery service has developed a new system that creates tracks based a person's package size and its journey across the country

Design Jacket Protects Wearers From Four Seasons Of Weather In One Day

The Melbourne Jacket, currently on Kickstarter, imagines a garment ready to whatever weather conditions are thrown at it

Home Tablet-Powered Mirror Displays Notifications And Weather

Firefly has a tablet in the back of a two-way mirror to make getting up in the morning easier

Technology How Aggregated Weather Data Can Make Forecasting More Accurate

Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

Fashion & Apparel This Watch Is Powered By Body Heat Alone

The PowerWatch allows the wearer to keep their watch on them at all time, because the power source is their body temperature

Hotels, Hospitality & Travel Winter Cabin Designed To Survive Extreme Conditions

Designed by OFIS Architects, the structure for mountaineers is perched at the top of Mount Kanin on only a small footprint of rock

Automotive Alarm Clock Adjusts Your Wake-Up Time Based On Weather And Traffic

The device is also capable of connecting with services such as Spotify and Nest to help people control their living environment

Home Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Retail Meet The Umbrella That Will Make Sure You Don't Ever Lose It

Created by Japanese company Fantastick, the accessory will help you navigate back to it if you ever leave it behind

Automotive Alarm Clock Will Wake You Up Earlier If There Are Traffic Jams On Your Commute

An iOS app can calculate your wake-up time using traffic data to ensure you'll get to the office on time

Advertising How Advertisers Can Amplify Impact Through Context

New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference

Design This Umbrella is Smart, Connected and Unforgettable

Connected umbrella tells you when rain's coming