web 2.0

Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Fashion & Apparel H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members

Entertainment Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Analysis How Auto Brands Like Cars.com Help Consumers Navigate Complex Purchases

In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Interview Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Features How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Beauty Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Gaming & Play Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Cafe & Restaurant Farm-To-Table Chain's Loyalty Program Lets Customers Use Points For Charitable Donations

B. Good is allowing greater personalization as well as seamless donation by letting rewards members use accrued points for charity alongside personal perks

Merchandising & Curation Office Depot & Alibaba Offer U.S. Business Owners Global Market Access

The office supply brand's platform on the etailer's site aims to leverage the former's capabilities and localized connections with the latter's global reach, helping SME's better tap China's ecommerce market

Luxury Dior Instagram Followers Can Sport Its Accessories In Augmented Reality

The designer recently launched an AR filter on its Instagram Stories account that allows followers to virtually try on sunglasses and headbands, increasing brand accessibility for key digital-first demographics