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Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Fashion & Apparel How Brands Like Eloquii Use Technology To Upgrade Customer-Employee Interactions

Leading retailers are equipping store associates with technology-based assistance like facial recognition and AI to digitally enhance the brick-and-mortar service experience

Consumer Goods How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Beauty How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Banks, Insurance & Financial Services Travel Insurance Comparison Site Offers Customers Personalized Recommendations

InsureMyTrip is a search engine that allows people to compare travel insurances based on their specific needs, and accounts for real-time events like hurricanes and storms in its results

Features How Tech Brands Are Empowering Consumers With Personal Data Autonomy

As consumers become more cognizant of how their personal information is used online, brands implement new standards for secure collection and management of user data

Automotive How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

Brand Activation & Immersion How One-To-One Service Is Improving The Digital Retail Experience

From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world

Retail How Brands Are Enabling Seamless Wishlist Creation

From easy-to-incorporate browser extensions to mobile apps that let users swipe left or right, brands like Amazon and Google are inventing convenient and useful ways for online shoppers to organize and group items they're interested in

Shopper Education & Assistance eBay Enhances Shoppers' Buying Experiences With AI-Enabled Visual Search Function

The mega e-commerce platform is debuting an upgraded visual search tool that enables customers to create product shortlists of the most relevant products

Loyalty & Membership Membership Shoe Club Lets Women Digitally Consign And Buy Designer Shoes

The Luxury Shoe Club features three annual subscription options, and pays sellers up to half of each item's resale value right away, enabling convenient and efficient consignment in a booming market

Home Readers Can Buy Clothing, Home Goods Through Author's Digital Book

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Shopper Marketing & Promotion Retailers Are Mining User-Generated Content To Redefine Shopper Engagement And Drive Sales

As catering to consumers and engaging their input becomes increasingly important for brands, retailers like Rebecca Minkoff and Harvey Nichols are replacing company-fed messages with content created with consumer input and livestreaming services to connect with shoppers and boost business