Health insurance company Cigna launched Health Connect 360, a service that delivers personalized recommendations and prevents patients with chronic diseases from skipping medication in order to proactively prevent complications. The service integrates data from a combination of sources, digital devices, and AI-enabled analytical tools to allow pharmacists to get a better view of the patients' biometric data in conjunction with their medication and quickly check in with them.
Startup Huckleberry digitizes and simplifies the complex process of purchasing and managing commercial insurance for small businesses via a user-friendly platform and AI-enabled matching feature. Replacing the traditional time-consuming insurance phone calls with an online portal, Huckleberry allows users to quickly fill a five-minute form, receive instant quotes, and seamlessly purchase desired plans. To ensure it meets all the needs required by a small enterprise, Huckleberry is built to work with a variety of coverage verticals from healthcare to beauty.
Big box retailer Walmart partnered with healthcare data analytics company Embold Health to launch Featured Providers, a benefits initiative that connects their employees with insurance plans and local doctors. Embold Health uses artificial intelligence to comb through data from public and private insurance and gathers a list of best providers, ensuring the optimal cost effectiveness and patient outcomes. Employees who choose a provider outside of the recommended list are required to pay more.
Superior North EMS, paramedics in Ontario, Canada, created a peer support platform that connects colleagues who are experiencing the same issues, such as work-related PTSD. The service is available 24/7, allowing paramedics to use an app to connect with mental health professionals as well as a peer support network, indicating how they would like to be contacted, such as via text or phone call. Supervisors can also recommend that the peer support team contact a specific paramedic who has recently experienced a particularly difficult call.
PeerStrong is an app that connects individuals who are struggling with drug addiction with a peer support network of people who are in recovery. Former addicts who are recovery and are interested in helping others can be trained a certified as a peer supporter. The PeerStrong platform will then match them with individuals seeking treatment for substance use disorders.
Pause Well-Aging is a skincare brand designed to be used throughout all three stages of menopause, from perimenopause to menopause and postmenopause. In addition to products like Hot Flash Cooling Mist and Collagen Boosting Moisturizer, the brand’s site also offers a community page dedicated to sharing real-life menopause stories from its users, providing shoppers with direct support and affirmation.
Haircare Brand Better Not Younger targets consumers age 45 and older with a line of products specifically designed to address the hair concerns associated with aging, such as dryness, thinning and gray hair. With its bold, modern packaging and videos celebrating life after 45, the brand aims to challenge the stereotypes associated with aging.
Skincare brand Starface is fighting the stigma associated with acne through its bright yellow, star-shaped hydrocolloid pimple patches. Developed by former ELLE.com beauty director Julie Schott, who has written about her own struggles with acne, Starface turns acne treatment into something fun and Instagrammable rather than something to be concealed.
National Drugstore chain CVS Pharmacy launched Beauty Mark, a watermark that appears on CVS-branded imagery that has not been altered. With 70% of its imagery currently unaltered, the drugstore is committed to having all of its marketing materials across its stores, website and social media channels reflect this level of transparency by the end of 2020.
Beauty brand Neutrogena uses 3D printing to create personalized sheet masks. Using the Neutrogena Skin 360 app and their smartphone camera, users take a series of selfies to create a precise map of their face, dividing it into six distinct zones. The app then analyzes their individual skin concerns, such as dryness and discolorations, and makes recommendations for a combination of ingredients to target these concerns. Using a proprietary 3D-printing process, the ingredients are printed on a custom-fit mask on the exact zones of the face where they will deliver the most benefit.
In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions
Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff
Dutch supermarket chain Jumbo combats loneliness amongst older adults with two new in-store initiatives. In contrast to the typical express lane, Chat Checkout is a special lane, where the cashier takes extra time to engage in a conversation. Jumbo also hosts All Together Coffee Corner, an in-store local community space that allows elders to meet one another.
Lifestyle website PopSugar created an experiential one-day pop-up in Bryant Park’s Winter Village. Focused on beauty and wellness, the Sugar Chalet features a mix of retail, events and food from partners like Athleta and e.l.f Cosmetics. Activations include meditation workshops, makeover stations, an onsite calligrapher and a meet and greet with chef Maria Koutsogiannis.