Wendy's

Brand Activation & Immersion PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Entertainment Pandora Curates Five Custom Wendy's Stations To Elevate The Dine-In Experience

Building out its sonic branding while enhancing its store ambiance, the fast food chain is partnering with the popular music discovery service to enable location-specific stations

Advertising How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

Cafe & Restaurant Burger King Made Ads Out Of Tweets Disparaging Wendy's

To promote its new spicy chicken nuggets, Burger King is promoting critical tweets from when Wendy's discontinued its version of the item

Design PSFK Picks: Top Five Apps of the Week

Create your own unique music based on your driving pattern and monitor baby's vitals from afar with wearable tech.

Design Fast-Food EZ Pass System Ensures Minimal Human Interaction

A faster way to grab a burger and fries without reaching for your actual wallet.

Advertising Wendy’s Uses Fans’ Tweets For Cheeseburger Ad Lyrics

Celebrity singer croon about the latest offering from this fast food chain with songs created using social media.

Retail PSFK's Top Five Stories Of The Week

Wendy's tries out a new look and Microsoft envisions a foreseeable future of communication. We review the best in design, culture, art, fashion.

Advertising Wendy’s Unveils New, Minimalist Branding

The refreshed look features an updated logo, which will appear on advertising, product packaging, uniforms, and signage.

Advertising Wendy’s Unveils Lobster And Caviar Burgers In Japan [Headlines]

Fast food meets the 1% with the chain's latest gourmet offering, available for a limited-time in Japan.

Luxury Wendy's Expands Internationally With $16 Foie Gras Burger In Japan

The fast food retailer returns to Japan by launching a $16 uber-indulgent burger, potentially creating a niche for a 'luxury fast food' segment on its global menu.