As CEO of KBS New York, Ed Brojerdi has built a reputation for leveraging invention to redefine the traditional notions of branding and storytelling. KBS+ worked with BMW USA to create an intelligent and interactive car tracking installation. The installation titled “A Window Into The Near Future” relied on traffic detection to match the speed and behavior of the cars passing by to create the streets of the future. By reflecting real time traffic and replacing the cars passing by with BMWi concept cars in the interactive window onlookers were given an idea what the future roads may look like.He has delivered many successful invention-based marketing campaigns for brands, including BMW, Harman, Nike and Puma and uses emerging technologies and agency-led digital innovations to create fresh work with a progressive and original focus. Ed was named one of Ad Age’s 40 Under 40 and was included on Adweek’s Young Influentials list in 2015. He was also named an Agency Innovator by Internationalist Magazine. Ed’s spoken at events including SXSW, Advertising Week and 4A’s CreateTech. In addition, his work has been recognized by Adweek, The One Show, Webby Awards and Communication Arts. Ed’s deep expertise in the field of creative technology coupled with his invention-first mindset has led to enormous growth for KBS and propelled him to his new role as CEO. Ed originally joined the KBS team in 2009 as the agency’s Chief Creative Technologist before assuming the role of Co-Chief Creative Officer and President. He also leads the next generation of IP coming out of the agency including a custom-color nail polish product that has inspired creativity and entrepreneurship within the agency ranks. Prior to KBS, he was co-founder and COO of SPLIT, a creative technology organization at IPG.
Courtney Lapin of Westfield Labs goes through the benefits of installing connected glass displays for a new kind of window shopping
David Blumenfeld of Westfield Labs goes through the benefits of installing one-touch, interactive displays for a new kind of window shopping