word-of-mouth

Design Corner Store Transformed Into A Visitable Street Art Gallery [Pics]

New York bodega offers up street art alongside everyday items in the East Village.

Advertising How A Group Of Michael Jackson Fans Sunk A Book On Amazon

To what extent can online book reviews be trusted and what can authors do in the face of 'attack reviews'?

Syndicated Cider-Making Monks Revive 200-Year-Old Beer

The residents of Ampleforth Abbey who grow over 70 varieties of apple have brewed beer from an ancient recipe.

Technology How QR Codes Make You Feel Like Part Of A Fair Trade Cooperative

The additional information hidden in these little squares of technology make consumers feel closer to the products they are buying.

Innovation Unilever Decides Social Media Advertising Is Not Worth It [Headlines]

Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.

Work Life After Dark With The Guinness iAd [Video]

The new campaign provides recommendations to help users discover the best nightlife in their city.

Gaming & Play Mobile Phones Key To Researching Brand Conversations

22Squared talk about their smartphone-based research on what triggers brand talk.

Home Chipotle Questions Traditional Advertising

The brand challenges the traditional, full-service advertising model - wondering if they could do it better themselves by focusing on generating word-of-mouth.

Advertising George Parker: Do You Have A Clue As To Exactly What Business You’re In?

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

Advertising Holistic Measurement: Word Of Mouth Metrics

Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing digital word-of-mouth measurement tools for online campaigns.