​”We think there’s a big audience [for self-heating cans and technology], but we’re targeting Millennials, who are interested in convenience, innovation and portability. We also think this will really resonate with commuters. Some of our partners are looking at four-packs to take home, where you’d grab one as you leave the house to take with you to enjoy on the way to work, whether it’s in the car or on the train.”

“Algorithmic culture refer[s] to the the ways in which computers, running complex mathematical formulae, engage in what’s often considered to be the traditional work of culture: the sorting, classifying, and hierarchizing of people, places, objects, and ideas… What’s important to note, though, is the way in which algorithmic culture then feeds back to produce new habits of thought, conduct, and expression that likely wouldn’t exist in its absence—a culture of algorithms, as it were. “

“If Google drives us to work, then we just added another hour of work to our day, because we’ll be expected to work during the commute. If we don’t have time to make appointments, and now the robot can do it for us, we’ll use the time we just freed up for more work… Because we have more time, we’ll be expected to do more.”

“We need to make sure that we don’t confuse generic design with simplicity. Unbranding still requires good design, no matter how simple it may seem. As Steve Jobs famously said: ‘It takes a lot of hard work to make something simple.’”