Analysis How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Gaming & Play How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Hotels, Hospitality & Travel How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Loyalty & Membership Xbox's Subscription Service Offers Gamers Discounts And Financing Options

With this limited time offer, Microsoft is making it easier for gamers to finance their console and game purchasing

Entertainment Interactive TV Takes A More Organic Approach To Personalized Content

Viewers will be able to subconsciously determine how Eko's #WarGames series unfolds, based on what captures their attention

Retail Viewers Can Buy Games Directly From Livestreams On Microsoft's Platform

Microsoft's gaming platform Mixer will make livestreams shoppable for viewers, while streamers make a commission on the sales

Gaming & Play Collaborative Streaming Is Changing How People Game

Live streaming and other social features are letting gamers share experiences and solve challenges together and remotely

Cafe & Restaurant 6 Retailers That Are Leading The Way In NYC’s Midtown

PSFK researchers pick some of the best experiences in Midtown NYC's retail scene

Advertising Microsoft Is Launching Classes To Teach Kids About Game Development

The Xbox Academy helps students learn about how a development company creates a videogame from start to finish

Technology Microsoft Will Soon Let Anyone Publish Their Own Xbox Games

Through the Xbox Live Creators Program, potential developers can self-publish their own games using a retail Xbox console

Advertising Xbox Mixed Reality Headsets Could Arrive As Soon As 2018

Microsoft will launch their holographic devices next year for Xbox One, despite having the Project Scorpio console ready for virtual reality on launch day

Advertising Microsoft Turns Twitter Into A Multiple Choice Game To Promote Halo Wars 2

Th campaign pits players against an antagonistic AI that players must defeat on the social platform