Young people

Video Gen Z Expects Brands To Be Purpose-Led And Values-Driven

Meredith Ferguson informs brands that in a world that is becoming more commoditized, stewardship can serve as a major differentiator, especially amongst young people of color

Syndicated Why Sexy Selfies Are An Integral Part Of Youth Culture

A Texan mom is blaming provocative picture for corrupting her teenage sons, but are they really avoidable?

Advertising Why Snoop Lion Is Trying To Rebrand Himself As PG

The former pimp, shrewd businessman and multiple joint smoker is trying to remold himself into a more family-friendly version.

Home How Young Voters Won The Culture Wars

2012 saw historic support for pro-choice positions, gay marriage and marijuana legalization – thanks to liberal-leaning youth.

Technology How Do We Define Modern Romance For Generation Text?

Shakespeare it's not, but young people are still trying to be romantic through phone speak.

Features Do Youth Need Guidance To Deal With The Pressure Of Social Media?

One year on from the London riots, there is still a need for professionals trained to deal with the social problems young people face in using today's technology.

Innovation DIY Youth Group Helps Aging Population Through Innovative Campaigns

Leadership program 'Team v' gets young people, aged 18-25, tackling social issues with creativity.