Youth

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Gaming & Play Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Food & Beverage Pop-Up Bakery Offers Customers Mental Health Support

Lidl Ireland and the National Centre for Youth Mental Health are teaming up with an awareness-raising baked goods drive to provide mental health support for the community while collecting funds for the foundation in the process

Shopper Education & Assistance Baby Food Brand Integrates Alexa To Make Mealtimes More Fun

Sophie Sprout, an Alexa-enabled voice assistant, makes mealtimes more enjoyable by providing music, sound effects and more to go along with its organic baby food products, aiming to help parents give their children nutritious meals

Advertising Shazam's Cyberbullying Campaign Gives Victims A Voice

The song-identifying app detects an inaudible sound, then encourages teens to speak up about being bullied online

Children Cartoon Network And Dove Team Up To Encourage Body Confidence

The companies partnered to create body-positive cartoons that counter the often unhealthy messaging in media aimed at children

Design Unlock Your Inner Genius By 3D Printing Einstein's Toys

The Real Play Coalition, an education initiative backed by LEGO and Unilever, scanned Albert Einstein's building blocks for today's kids to 3D print

Advertising Charity Platform Lets Kids Donate To Other Kids

Daymaker may be a way for parents to teach their children the important lesson of giving

Children Yoplait Created A Hotline For People To Share Parenting Ideas

Yoplait developed a legitimate hotline for people to call to voice their opinions on how moms should handle their kids while they are in public

Millennials This Campaign Uses Emojis To Create Meals For Charity

EmojiMeals seeks to turn engagements through emojis into real meals for children in need

Advertising Breastfeeding Mannequins Are Changing Public Perception Of Moms in Colombia

A recent campaign wants to garner public acceptance of nursing moms in Colombia by using breastfeeding mannequins

Advertising Brawny Re-Creates How Toddlers See Their Moms With Snapchat Spectacles

In honor of Mother's Day, Brawny has released a short ad which shows how little kids see their moms

Interview PSFK 2017 Speaker Interview: How Social Good Became The New Cool For Brands

PSFK 2017 speaker and youth marketing expert Bobby Jones discusses how brands can better incorporate social causes into their messaging

Consumer Goods Self-Protective Pacifier Snaps Into A Bubble When It Drops To The Floor

When this pacifier drops it automatically pops back into its protective sphere to avoid getting germs on the end

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