Youth Marketing

Advertising PSFK 2017 Speaker Interview: How Social Good Became The New Cool For Brands

PSFK 2017 speaker and youth marketing expert Bobby Jones discusses how brands can better incorporate social causes into their messaging

Retail Little Girl Shares Her Thoughts On Marketing Strategy [Video]

Viral video shows a kid in a toy store talking about the enforced gender roles of shoppers.

Technology Marketers Find New Ways To Target Children

To boost sales new technologies are being utilized, aimed directly at youngsters.

Design Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World's First Invisible Pop Up Store

A look into the mechanics behind the sneaker brand's innovative campaign.

Advertising Skipping Class Is About To Get An 1984 Style Response

RFID tags will be used to track students, faculty and equipment in the New Canaan Public School system.

Gaming & Play (Interview) Jonathan Beilin And Erhardt Graeff On Information Flows Between Culture And Communities Online

In the shade of the Austin Convention Center, we spoke to Jonathan Beilin and Erhardt Graeff of the Web Ecology Project the day after their SXSWi Panel, "Seven Years in Online Dating."