The ride-sharing service wants to draw attention to the reduced cost of using its services over owning a car, offering participants $550 in credit and encouraging social media shares
Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses
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A recent study with Zipcar shows that people are less inclined to take care of products they share compared to if they owned them.
The car share service is expanding its holdings in order to reach a global audience.
The car-sharing company's university program expanded rapidly under a partnership with Ford.
Ford will supply its vehicles to Zipcar locations at over 250 campuses in the U.S.