Automotive Lyft Is Paying Chicago Residents To Ditch Driving For 30 Days

The ride-sharing service wants to draw attention to the reduced cost of using its services over owning a car, offering participants $550 in credit and encouraging social media shares

Automotive Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Advertising PSFK Pulse: Neuroscience VR and Internet's Golden Age

Kickstart your day with hands-free wearables and Google Fiber Internet

Innovation 11 Stories You Need To Know Today

Zipcar offers one-way rides, Youtube's new feature, and Selfridges and Google+'s big beauty campaign.

12 Stories You Need To Know Today

Groupon gets a redesign as the purpose of Google's mystery barge off the coast of San Francisco is revealed.

Innovation What Are The Potential Pitfalls Of Collaborative Consumption? [Headlines]

A recent study with Zipcar shows that people are less inclined to take care of products they share compared to if they owned them.

Zipcar Decides To Purchase Fleet Of Cars In Barcelona [Headlines]

The car share service is expanding its holdings in order to reach a global audience.

Technology Share A Car - But First, Go For A Virtual Drive

The Collaborative Fund shows you how effective sharing a car can be, as well as global and historical trends.

Zipcar Spreads To 36 New College Campuses [Headlines]

The car-sharing company's university program expanded rapidly under a partnership with Ford.

Advertising Zipcar Partners With Ford For Its University Program

Ford will supply its vehicles to Zipcar locations at over 250 campuses in the U.S.

Design Analog Music Sharing In The Zipcar Network

The idea for Take a CD, Leave a CD was developed by designer Bernard Barry after finding an album, presumably left behind on accident, in a Zipcar he recently rented.

Gaming & Play YOXI: Social Biking Innovation

The YOXI platform is helping to spread new ideas around bike sharing and community.

Advertising (Pic) Drive Out Of The Box

An interesting effort from Zipcar in Baltimore.

Design Lessons In Brand And Social Media Storytelling

Storytelling expert Michael Margolis explores the art of brand storytelling.