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Quick reads on the latest trends

• Analysis Lessons on digitizing brand and product experience from the fashion industry

  To help our members better understand the early stages of transition in this exciting space, PSFK has identified 7 key trends behind the fashion and apparel industry’s pivotal shift. 

• Case Study RTFKT Sells Cybersneakers To The Metaverse And That’s Just The Beginning

  Digital powerhouse RTFKT (pronounced “artifact”) is creating the future of IRL and virtual fashion.

• Case Study Browzwear Launches Digi-Hubs For Next-Gen 3D Fashion Upskilling

  The new training centers from Browzwear, a leading provider of 3D fashion design, development, and merchandising software solutions, will offer digital upskilling to garment design and technical professionals in key manufacturing regions.

• Case Study Allbirds Shares Proprietary Carbon Footprint Calculator With Other Brands

  San Francisco footwear company, and tech-set favorite, Allbirds, is making its unique carbon footprint calculator available for use by other brands in an effort to push the fashion industry at-large toward a more transparent and sustainable future. 

• Analysis Applying Lessons from Innovative Wellness Experiences to Deepen Consumer Connections 

  The PSFK Research team explores the innovative solutions being adopted across the full spectrum of personalized, data-driven behavioral and health experiences.

• Case Study Peloton Testing Ways To Provide Users Feedback In Real-Time

  A new real-time workout coach called “The Tiger” from exercise equipment and media company Peloton is reportedly under development. 

• Case Study ASICS Is Measuring The Effect Of Exercise On Mental Outlook

  Through its Mind Uplifter app, fitness retailer ASICS provides runners and other athletes with an interactive overview of the various ways exercise affects their emotional and cognitive states.

• Case Study Happify Health Launches Ensemble, An AI-Based Mental Health Coach

  Global healthcare platform, Happify Health, creates the first digital treatment for depression and anxiety with its new prescription therapeutic solution, Ensemble. 

• Case Study Apple Introduces Powerful Suite of Image-Based Tools For Collaboration

  Technology company Apple launches impressive Optical Character Recognition (OCR) capabilities as part of its iOS 15 software update.