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Take me to PSFK iQ84.51° is a retail data science, insights and media company that leverages first party retail data from nearly 1 of 2 US households, along with data from more than two billion transactions, to create personalized and valuable experiences for shoppers across the path to purchase.
84.51° Capabilities:
-Create results-driving shopper insights and activation strategies
-Leverage first party retail data and two billion transactions
-Power the retail media advertising solution behind Kroger Precision Marketing
Types of Clients 84.51° Works With:
84.51° works with the Kroger Company, consumer packaged goods companies, agencies, publishers and affiliated partners across the grocery, health, beauty and personal care categories.