PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

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  • Curated for You

Curated for You helps retailers drive more conversions by matching your products to 1000s of consumer lifestyle concepts (events, places, and affinities), predicting purchase intent. Injecting this data into your tech stack creates unprecedented experiences that provide a step-change improvement in product discovery, on-site search, SEO, SEM & social media marketing — delivering millions in revenues. Today’s technology doesn’t understand context; it understands what products are (jeans & shirts), but technology doesn’t understand why it matters to your customers. For example, a shopper’s journey starts with thinking, “What should I wear to Coachella or vacation in Jackson Hole?” Without the right context, customers are left sifting through 100s of products, and retailers lose the ability to capitalize on purchase intent.

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  • Wearisama Wearisama
    Wearisma is an AI-driven fashion intelligence platform that enables brands to understand and engage with their customers in real-time.
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  • VST VST
    VST is a cutting-edge technology solutions provider to the retail sector, specializing in helping brands and retailers win with shoppers. Using technology, research methodologies, data science, and machine learning, VST has built a suite of retail solutions that enable brands and retailers to test and validate new ideas, predict performance, and influence the shelf. Their […]
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  • Tenzo Tenzo
    Tenzo is helping to make faster, smarter decisions and improve communication and gross margin.
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  • StorIQ StorIQ
    StorIQ is a retail intelligence platform that helps retailers make data-driven decisions to maximize growth and efficiency.
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  • Spirable Spirable
    Spirable is a pioneering creative performance platform that enables brands and agencies to unlock the power of data-driven video marketing
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