PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

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  • Curated for You

Curated for You helps retailers drive more conversions by matching your products to 1000s of consumer lifestyle concepts (events, places, and affinities), predicting purchase intent. Injecting this data into your tech stack creates unprecedented experiences that provide a step-change improvement in product discovery, on-site search, SEO, SEM & social media marketing — delivering millions in revenues. Today’s technology doesn’t understand context; it understands what products are (jeans & shirts), but technology doesn’t understand why it matters to your customers. For example, a shopper’s journey starts with thinking, “What should I wear to Coachella or vacation in Jackson Hole?” Without the right context, customers are left sifting through 100s of products, and retailers lose the ability to capitalize on purchase intent.

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