PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.Take me to PSFK iQ
We use AI-driven experimentation and personalization to build true connections by continuously serving better user experiences. Our clients benefit from an unprecedented return on shopper marketing & promotion spend with the ability to evaluate millions of possible experiences to discover winners at an unprecedented scale and speed.
Our Experience Optimization Platform supercharges the traditional experimentation process by delivering greater uplift and deeper insights faster and with less traffic.
We go way beyond the basics of A/B and multivariate testing (MVT) tools with automation and insights-packed analytics. We proudly work with companies such as AT&T, Fender, Mobly, Rakuten, and SAP plus partner with Accenture, Cognizant, and Full Cup Creative.