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Matterport is a solution provider for the retail sector that offers a range of services to help retailers improve their customer experience both online and in-store. Using Matterport’s technology, retailers can capture immersive 3D models of in-store layouts and displays, allowing them to quickly and easily plan, implement, and manage brand, floor layouts, and merchandising across locations.
Additionally, retailers can use Matterport’s platform to improve the accessibility of their online store, create a great first impression, and simplify the shopping experience for customers. Matterport’s platform also allows retailers to share 3D tours of their store on social media, export videos, GIFs, and photos for marketing campaigns, publish to Google Street View, create guided tours, add product details and links to buy, and create detailed floor plans to help customers find what they want quickly.
Matterport works with a wide range of clients across the retail industry, including large retailers, smaller specialty stores, and mall operators. These clients use Matterport’s technology to improve their store design, layout, and merchandising, as well as to create virtual tours of their stores for use in marketing and customer engagement. Matterport has also worked with architects, contractors, and design firms to help them capture accurate physical details and measurements of retail sites, enabling them to collaborate effectively with third-party contractors.
One example of a successful project that Matterport has worked on is with the retail chain, IKEA. IKEA used Matterport’s technology to create virtual tours of their stores, allowing customers to explore the store and plan their visit before arriving in person. This helped IKEA to improve the customer experience and make it easier for customers to find what they were looking for. Another example is the mall operator, Simon Property Group, who used Matterport’s technology to create virtual tours of their properties. This allowed them to showcase their properties to potential tenants and investors, helping to attract new tenants and increase occupancy rates.
Another example of a retailer utilizing digital twin technology is fashion brand and retailer Guess. They deployed Matterport technology and saw a 200% boost in employee productivity and a 30% drop in travel costs. Visual merchandising teams frequently reimagine its brick-and-mortar experience. To ensure brand consistency across stores, the retailer configures new layouts and displays in a mock store at its corporate headquarters. Guess captures a digital twin of its sample space with a Matterport camera and then shares it with store managers globally to replicate in-person. Store teams can view their Matterport digital twins directly through Bigtincan, the company’s sales enablement platform and central hub for proprietary content