PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
Take me to PSFK iQMisapplied Sciences is a store experience design vendor that makes displays, signs, signals, and lights that can simultaneously show different things to different people and places. Their Parallel Reality screens help retailers offer displays with multiple languages and share promotional messaging targeted to each viewer’s needs, interests, behavior, and surroundings.