Obsess

Obsess is an experiential e-commerce platform that leverages proprietary virtual reality (VR) technology to create HD-quality photorealistic virtual stores that don’t require a headset to view. With Obsess, brands and retailers can create immersive digital shopping experiences that allow customers to explore products and engage with the brand in a new way.

Capabilities:

• Enables brands and retailers to create photorealistic virtual stores using VR technology
• Virtual stores can be created by photographing a physical store in 360 or rendering the experience entirely digitally in 3D using CGI
• Virtual stores sit as a new page on the brand’s existing e-commerce site and can integrate with any e-commerce platform
• Provides highly interactive, visual, and creative digital shopping experiences for customers
• Helps brands and retailers to stand out from the competition and engage customers in a new way

Case Studies: Obsess has worked with numerous high-profile clients, including Ralph Lauren, Christian Dior, Coach, Fendi, Tommy Hilfiger, Charlotte Tilbury, NARS, Dermalogica, Sam’s Club, Party City, General Mills, AT&T, NBCUniversal, Universal Music Group, The Skimm, Mattel, Jared, and many more. Obsess has helped these brands to create immersive digital shopping experiences that engage customers in a new way and increase sales. For example, Ralph Lauren used Obsess to create a virtual shopping experience for the launch of their Polo Sport line, which allowed customers to explore the collection in a highly interactive and engaging way.