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Obviously is an influencer marketing platform. They create customized networks of hundreds of influencers with the right target audiences for brands. At scale, they provide their clients with maximum exposure, allow them to create hundreds of unique on-brand content items for marketing purposes, and improve their return on advertising spend.
The company says that the success of their unique network-building system is due to technology, strategic acumen, and personal relationships with our influencers working in concert. Rather than leaving marketing teams to the time-consuming work of engaging influencers and handling logistics such as shipping, they give them a dedicated account manager to provide strategy and execution powered by our platform.