PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
Take me to PSFK iQIn apparel eCommerce, 35% of carts are abandoned due to size confusion and 72% of returns are due to improper size and fit. WAIR’s virtual fitting room is built atop the world’s largest and exclusively owned 3D body dataset. With just 4 clicks a shopper’s body is predicted, and their best fitting product is recommended. WAIR’s Insights Dashboard reveals a shopper’s body data and purchasing journey helping your brand optimize product design, size run ratios, and marketing strategies.