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As more brands from a range of industries that span CPG and hardware manufacturers attempt to build direct relationships with their consumers, access to data and new ways to connect remain obstacles. While many companies lack the infrastructure and logistics capabilities to forgo third-party retail, on-product sensors with an intelligent backend offer new opportunities to engage customers on the shelf and in their homes. These IoT-enabled solutions expand channels of communication and experiences that include product usage education and automated reordering while delivering powerful consumer insights.
In this video, Adhithi Aji speaks with Scott Lachut about how Adrich connects brands and their customers and the exciting ways this can come to life.