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Brands Can Help Gen-Z By Acting As Agents Of Change

Managing Director of DoSomething Strategic Meredith Ferguson explains that Gen Zers aren't relying on governments or institutions to drive social change—they see themselves as masters of their own social destiny


The good news is that they want to be involved. They are more socially aware and engaged than any previous generation. When we asked young people, “Hey, who do you think should be responsible for solving the world's problems today?” they said, “We do. We are. We're responsible.” Not the government. Not NGOs. They said citizens, us, which is really exciting.

Filmed at PSFK’s CXI 2018 conference: