Tristan Pollock and Erik Eliason, the co-founders of online marketplace Storefront, explain how flexible pop-up spaces will redefine brick and mortar strategies at PSFK’s Future of Retail conference in San Francisco. They say:
As a store owner, I can literally get paid up-front, rent out the space with a brand’s that aligned with my vision and on product with my consumers. As the brand, I’m able to access a store that I wouldn’t previously be able to access.
Learn more about PSFK’s Future of Retail report here.