Tristan Pollock & Erik Eliason, Storefront: How Brands Interact with Space

Tristan Pollock and Erik Eliason of Storefront explain how the rise of the sharing, local, and on-demand economies are making space more accessible to smaller brands

  • July 21, 2015

Tristan Pollock and Erik Eliason, the co-founders of online marketplace Storefront, explain how flexible pop-up spaces will redefine brick and mortar strategies at PSFK’s Future of Retail conference in San Francisco. They say:

As a store owner, I can literally get paid up-front, rent out the space with a brand’s that aligned with my vision and on product with my consumers. As the brand, I’m able to access a store that I wouldn’t previously be able to access.

Learn more about PSFK’s Future of Retail report here.


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