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02/06/19

Making Convenience A Currency

Watch MasterCard’s EVP of North America Marketing & Communications speak at PSFK's Future of Retail 2019 Conference on retail’s phygital future

Mastercard has evolved its brand to fit within the changing retail landscape. At PSFK's Future of Retail 2019 conference, sponsored by Mastercard, founder and CEO Piers Fawkes spoke to Cheryl Guerin, EVP of North America Marketing & Communications, about the next generation of online and offline retail experiences, as well as how Mastercard sees itself within it.

Read our full interview with Cheryl Guerin here.

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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
Author of the article
PSFK

This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.