Conversation Is Your Content Marketing
The fact that if we once operated in a network of broadcasts, a network of publishing, a network where the producer sat at the center, maybe now the network that we’re on, which is the Internet, is a lot different.
The Internet has no center at all. Show me the middle of the Internet. It doesn’t exist. This is my checkerboard. This is where I look at the work that we were doing and realized that we were making a lot of assumptions about who was the most important person in a relationship, what people did when they got the things that we made, and what was important to measure from there.